SEO stands for Search Engine Optimization. It is a technique bloggers use to rank their blogs higher on search engines. It is easy for most professional bloggers to take a lot of SEO knowledge and other valuable information for granted. So when they write posts, it is very difficult for many newbie’s in blogging to learn and utilize.
It is obvious that a blog which ranks higher in search engines will get more traffic drawn to it, so this makes knowledge of basic SEO very important. For the same reason I am writing this post that will teach you all that you need to know about basic SEO.
1. Title Link and Text
The link of your title should not be a number like – ( http://xyz.com/123.html ) or random letters of the alphabet. This is a poor SEO technique and will affect you rankings horribly. A good permalink structure does have an impact on SEO.
Instead, include the keywords of your post title in the title link. When we compare two URL’s
http://xyz.com/powerful-tips-for-beginners.html, which makes more sense? Surely, the second URL makes more sense and it’s good from a SEO and user prospective.
So you should always try putting in some keywords related to the content on that page in your URL? Once you have chosen keywords to include in the URL, write out the title of your post. You will have some keywords to work, so it will make it a little easier on you.
When talking about one of the most important factors of good SEO, we talk about the title of the page. By looking at the title of your page in search engine results, people should be able to make decision about the kind of content they have in store on that page for them. So again include your main keywords in your title, but don’t make it spammy by including too many keywords or by making it read as gibberish.
If you want your post to appear on search engines for certain keywords then make sure that these keywords appear often in your post. You should skillfully incorporate the keyword into your post five to six times – without making it look artificial for your readers.
But be careful, don’t use the keywords too much or the search engine spider may suspect spam. And if you are creating friendly content, have your keywords in your content where they fit in naturally. And please keep your keyword density lower than 2 percent!
3. Quality Links
It is important that your blog is linked from various high quality websites, as this will increase your number of backlinks (link to a previous post) which has great SEO benefits
At the same time, if your site is linked to undesirable sites such as link farms, bad neighborhoods, etc. then it will have a negative effect on your search engine rankings.
So link to authority and trusted websites only so that your website outgoing profile becomes stronger. And at the same time, get links from quality websites and blogs only. You can grab some quality links for your website by submitting your content on ezine publishing websites, guest posts, genuine blog commenting on the blogs in your niche and getting links from other bloggers.
4. Image Alt Tag
Always add an ALT tag to your images when you insert an image. This is important as there is a lot of traffic that is to be gained from indexed images as well.
An ALT tag is basically an alternative description of your image and it is crawled by search engine spiders.
Using ALT text with an image is important as people will be able to see some text when they are having image off on their systems or when see in an email body. And in the absence of ALT text, they will not get any information about the image you placed on a page or email content if they don’t prefer seeing image from an email or page they browse.
5. Use Anchor Text
When you interlink your pages in the blog, be sure to add proper anchor text. Anchor text is basically a word that is related to the post that you have linked it to; in other words: keywords.
Suppose you have a post about toy making, and use the anchor text, sell toys in any of your posts that link to it. When search engines visit your site and see that anchor text, they follow it, and know your page is about selling toys.
6. Interlink Your Pages
Bloggers are so obsessed with getting quality links from other blogs that they forget that the most basic step of SEO: interlinking pages.
This can do a number of things for you. By interlinking, you are basically selecting keywords in your article and linking them to another page on your blog. You can do this with old articles, pages on your blog, etc. This increases the pageviews on your blog, and makes it easier for search engines to travel deep into your blog.